SERVICES
HKC Marketing designs and activates communication that directly connects with people, cultivates relationships, and consistently delivers concrete value.
Everything we do is bespoke, specific to your unique situation, goals and opportunities. We are dedicated to your success.
The HKC Marketing team provides you with top level expertise and heartful, thoughtful personal service. We create holistic campaigns that centre on the audience and put connection at the heart. We use digital media and social media, of course, but we are free from being restricted to any platform, technique, or form of media - we create connections and campaigns in the real world, in people's lives, and we use both digital and material tools to achieve tangible results.
We help you achieve your goals.
“Invaluable. I highly recommend Heather to any businesses looking to greatly improve their marketing strategies and processes.”
Connect
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Marketing Strategy and Campaign Planning
We will develop a visionary and practical marketing and communications strategy for you, complete with detailed action plan, create your digital content plans and social media strategy, and provide effective techniques to connect and cultivate relationships with key people.
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Campaign Implementation and Management
The HKC Marketing team provides smooth and highly effective management of your campaigns, taking thoughtful care of all of the details of your media planning and buying, outreach and media partnerships, copy writing, design and production management, community engagement, sales/attendance tracking, budget management, and reporting.
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Media Planning & Buying
HKC Marketing plans impactful advertising campaigns and expertly handles all ad buy negotiations, getting you the best possible rates and placements. We also arrange media partnerships and steward all the details. We create beneficial agreements, handle contracts, and manage all aspects of production, approvals and asset delivery, budget management, campaign performance tracking and reporting.
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Partnerships, Alliances, and Consortia
We apply expertise and insight from more than a decade of creating and fostering multi-organization partnerships, alliances, and consortia, to helping you create and cultivate partnerships.
“Heather Kelly is a seasoned and highly skilled communications specialist. For ten years, she worked with our team to establish and develop the brand identity of the Ryerson Image Centre and promote our exhibitions and other programs here in Toronto and internationally—via traditional and digital media, as well as beneficial press partnerships, robust tourism marketing, and well-placed advertising. Heather’s a perceptive advisor, she’s really well connected, and she’s a total joy to work with. ”
COMMUNICATE
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Messaging
Your messaging needs to be clear and authentic. It embodies how you or your organization are different. It must attract and engage your audience. We craft authentic and engaging descriptions, impactful messages, meaningful stories, taglines, and marketing copy for you.
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Project Naming
We have named programs and projects, concert series, public research reports, youth engagement programs, newsletters, and more. We will help you create a distinct name that embodies your project.
“When we identified the need for a new strategic communications plan and a major programmatic relaunch campaign, approaching Heather was the obvious choice. She delivers equally strong messages towards the public as well as to industry audiences in the cultural field. Especially, the ongoing consultancy and support she gave made all the difference. But most importantly, she is a sheer pleasure to work with, overflowing with creative energy.”
CONNECT + CULTIVATE
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Arts Professionals Liaison Service
Our connection service is a valuable relationship starter for international arts professionals visiting Toronto and arts leaders coming into the city for a new leadership role. It is the spark, the catalyst for knowledge-sharing, partnerships, collaborations, and meaningful association. Heather Kelly has been a superconnector among arts professionals for decades. She facilitates personal introductions that connect an arts professional to key people in Toronto’s arts sector.
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Arts Leaders Profile Elevation
As an arts leader with significant accomplishments and accolades already, are you restless to take your own professional profile and influence to the next level, in an authentic and meaningful way? Through a 3-month HKC Marketing “Elevation” process, Heather works with you 1:1 to create your unique strategy, themes, messaging, and action plan. We support you throughout your implementation and integration. Program includes:
* A personal profile elevation strategy
* Themes and key messages based on authentic interests and expertise
* Action implementation plan for 3 months
* Weekly check-in, focus, and action tracking by email
* Monthly 1:1 online call
* Unlimited email support
“Heather was invaluable in teaching me about the Toronto market, and introduced me to countless people...”
CAPACITY BUILDING
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Marketing & Engagement Coaching or Consulting
We help you through the thought process of developing your marketing and engagement strategy and communications action plan.
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Messaging Coaching
We help you to develop clarity around your key points, craft engaging messages and develop compelling content.
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Workshops and Presentations
Heather Kelly can be booked to provide your team or event with a dynamic and inspiring workshop or presentations on arts and culture marketing, communications, network development, or partnership.
“Heather’s marketing prowess is nothing short of remarkable. Her strategic acumen, honed through years of experience, has helped her craft captivating narratives that resonate deeply with arts lovers, leaving an indelible mark on their hearts and minds. As a mentor, she is a beacon of inspiration. She doesn’t just lead; she collaborates, listens, and empowers.”