EXAMPLE PROJECTS

MOCA Toronto (Museum of Contemporary Art)

From 2021 through 2024, HKC directed and managed all of MOCA's exhibition marketing, including campaign development and implementation: media planning and buying; media partnerships; copy writing and editing; collateral production and distribution; design management; advising and collaborating with internal staff members; and budget management. We also supported grant applications, museum strategy development, and provided guidance and advice to marketing staff we helped MOCA to hire.

The Royal Conservatory of Music / Koerner Hall

HKC Marketing creates strategies and campaign plans, manages all media planning & buying, arranges media partnerships, and provides coaching and advising for the Marketing Manager.  Heather Kelly directed the marketing to launch Koerner Hall, then oversaw all brand development, marketing, partnerships, outreach, public and audience communications for Koerner Hall and all concerts, 1996 - 2022.

Arts Leaders

HKC Marketing is working with various accomplished arts leaders to help them update and elevate their presence, public profile, and influence in authentic, meaningful and impactful ways.

MPD Culture Consultants

HKC Marketing is working with Founder and Principal of MPD Culture Consultants, Menon Dwarka, on business development, messaging, and cultivating influence and thought leadership.

Elora Festival & Singers

HKC Marketing developed a marketing strategy and multiple event campaigns, created new internal marketing and communications systems and structures, and is providing campaign management and staff mentorship as the campaigns action plans are implemented.

Bloor St. Culture Corridor

Heather Kelly founded the Bloor St. Culture Corridor - Toronto's most diverse arts and culture district - and for more than 10 years provided organizational leadership, cultivated collaborative destination marketing and audience development, and facilitated a forum for knowledge sharing and collaboration among the 22 partnering organizations.