Why HKC

 

The arts are at the heart of our lives, our communities and the economic health of our cities. And the ways people experience and access the arts are rapidly changing. As a result, arts organizations face new and significant challenges. Attracting the attention and economic response of the public, media and industry has never been more demanding.

To stand out in today’s complex and competitive marketplace, arts organizations need strong, compelling messaging. In many cases, marketing strategies must achieve multiple goals. Campaigns rooted in local community may also require the potential for international impact. And developing mutually beneficial partnerships and sponsorships is essential for survival and growth.

Heather Kelly responds to all of these critical needs through successful, high-level marketing and campaign strategies that respond to the nuanced requirements of the individual organization. She launches and directs successful projects, impressive brands, and cultivates new, committed audiences and communities.

Heather Kelly recognizes that arts organizations deserve a proven revenue generator who can deliver concrete value. Her recent track record in this realm speaks for itself: a marketing campaign for The Royal Conservatory’s concerts resulted in two-thirds of the advertising value being paid for “in kind.” Her work with Ryerson University’s new Ryerson Image Centre resulted in a total campaign value of more than 2.5 times the original budget, and media coverage worth millions of dollars. Both institutions are now respected internationally and enjoy ongoing audience growth.

All of Heather Kelly’s work is grounded by a genuine love of the arts. What she achieves is the great marketing that is vital to the success of any arts organization.

  • Her work for the CANAB Festival and CAMAs was very instrumental in the ongoing success of both events.
    Ron Robert, Executive Director, Canadian Aboriginal Festival & Canadian Aboriginal Music Awards
  • Heather is innovative, industry-savvy, works well independently and as part of a team and is as generous with her time as she is with her outgoing personality.
    Bruce Hutchinson, Marketing Director, Miles Nadal Jewish Community Centre
    (Former Director, Marketing & Media Relations, Harbourfront Centre)

  • Heather completes projects on time and on budget and achieves the desired results.
    Bruce Hutchinson, Marketing Director, Miles Nadal Jewish Community Centre
    (Former Director, Marketing & Media Relations, Harbourfront Centre)

  • Heather Kelly is the best in her field, supported by years of experience.
    Ron Robert, Executive Director, Canadian Aboriginal Festival & Canadian Aboriginal Music Awards
  • Heather is always very positive, professional and creative and she continually demonstrates great leadership and strategic marketing skills.
    Warren Salmon, President & CEO, First Fridays
  • Heather Kelly fulfilled all of the communications goals. She clearly achieved the messaging and positioning objectives, delivered a total marketing value of more than 2.5 times the original budget, and generated media coverage and publicity worth millions of dollars.
    Doina Popescu, Founding Director, Ryerson Image Centre, Ryerson University
  • The value created and provided by Heather Kelly’s remarkable work ethic and skill far exceeded the cost investment. She is without a doubt a leading professional in her field.
    Doina Popescu, Founding Director, Ryerson Image Centre, Ryerson University
  • Heather has proven to be a person of action and ideas, and a delight to work with.
    Dominique Denis
  • When we identified the need for a new strategic communications plan and a major programmatic relaunch campaign, Heather was the obvious choice.
    Jutta Brendemühl, Program Manager, Goethe-Institut Toronto
  • The work that Heather Kelly accomplished, with a tight deadline, was amongst our most pleasant and useful experiences.
    Amirali Alibhai, Head of Performing Arts, Aga Khan Museum
  • Heather's strategy proved effective in garnering international attention to the RIC.
    Stephen Bulger, Chair, Advisory Board, Ryerson Image Centre
  • Her strategy read like a customized “how to run a successful campaign” hand book - it was brilliant! It was so well received by the Director and Heads of Department that it was sent to the Steering Committee in Geneva and became the AKM’s basis for our Marketing Department and future hires.
    Pascale Wilmot, Performing Arts Manager, Aga Khan Museum
  • Hiring Heather Kelly is smart business, she makes you and your company look good!
    Pascale Wilmot, Performing Arts Manager, Aga Khan Museum
  • Professional, quick and very savvy. Her marketing knowledge and instincts are superb.
    Rose Ginther, Chair, Arts & Cultural Management, Grant MacEwan University
heather@hkcmarketing.com | 416•879•0283 | 10 Dawes Road, Toronto, ON, Canada, M4C 5A7