The arts are at the heart of our lives, our communities and the economic health of our cities. And the ways people experience and access the arts are rapidly changing. As a result, arts organizations face new and significant challenges. Attracting the attention and economic response of the public, media and industry has never been more demanding.
To stand out in today’s complex and competitive marketplace, arts organizations need strong, compelling messaging. In many cases, marketing strategies must achieve multiple goals. Campaigns rooted in local community may also require the potential for international impact. And developing mutually beneficial partnerships and sponsorships is essential for survival and growth.
Heather Kelly responds to all of these critical needs through successful, high-level marketing and campaign strategies that respond to the nuanced requirements of the individual organization. She launches and directs successful projects, impressive brands, and cultivates new, committed audiences and communities.
Heather Kelly recognizes that arts organizations deserve a proven revenue generator who can deliver concrete value. Her recent track record in this realm speaks for itself: a marketing campaign for The Royal Conservatory’s concerts resulted in two-thirds of the advertising value being paid for “in kind.” Her work with Ryerson University’s new Ryerson Image Centre resulted in a total campaign value of more than 2.5 times the original budget, and media coverage worth millions of dollars. Both institutions are now respected internationally and enjoy ongoing audience growth.
All of Heather Kelly’s work is grounded by a genuine love of the arts. What she achieves is the great marketing that is vital to the success of any arts organization.