Everything we do is bespoke, specific to your unique situation, goals and opportunities.

Our Services

HKC Marketing offers three levels of service — from focused strategic planning to ongoing marketing leadership. Each is designed to meet you where you are and help you move forward with clarity, cohesion, and confidence.

  • Marketing Strategy Development

    Transform goals into a clear, actionable plan designed for Resonance, Relevance, Relationship, and Results™.

    This is where strategic clarity begins. Through our Quantum Arts Marketing™ framework, we develop a comprehensive marketing and communications strategy tailored to your organization’s purpose, audiences, and capacity.

    You’ll receive a grounded plan that aligns messaging, timing, tactics, with a detailed action plan — so your marketing efforts work together toward meaningful results.

    Includes:
    • Discovery and goal alignment
    • Audience and channel mapping
    • Campaign plan, KPIs, and timeline
    • Core messages and content themes
    • Templates and tools for implementation

    The result is a strategy that’s both creative and practical — ready to put into motion.

    Structure: Project-based

  • Campaign Implementation Management

    Carry your strategy through execution.

    When it’s time to activate your plan, HKC Marketing can lead the process directly or collaborate with your internal team and creative partners to ensure campaigns are delivered smoothly and effectively.

    Our focus is steady implementation — keeping your strategy on track and your communications consistently top quality, on time and on budget.

    The HKC Marketing team provides smooth and highly effective management of your campaigns, taking thoughtful care of all of the details of your media planning and buying, outreach and media partnerships, copy writing, design and production management, community engagement, sales/attendance tracking, budget management, and reporting.

    From start to finish, we implement every detail or work with your internal team to mentor and build capacity within your organization.

    Structure: Hourly fee, retainer (typically 3-month minimum), through project completion

  • Fractional CMO / Director of Marketing

    Strategic leadership to build capacity, improve systems, and drive positive results.

    For organizations that want senior-level marketing guidance without a full-time executive, we offer fractional CMO and Director of Marketing services — an ongoing partnership that provides strategic direction and leadership.

    We act as your marketing lead, overseeing planning, mentoring team members, and aligning marketing activity with organizational priorities and funding cycles.

    Includes:
    • Strategy, planning, leadership and decision-making
    • Oversight of brand, content, and campaigns
    • Active implementation
    • Team mentorship and coordination
    • Tracking performance and optimizing for growth

    This approach gives you access to experienced marketing leadership on a flexible, ongoing basis.

    Structure: Retainer engagement, start/stop any time

Request a 30-minute introductory call

The HKC Marketing team provides you with top level expertise and heartful, thoughtful personal service. We create holistic strategies that centre on the audience and put connection at the heart. We create connections and campaigns in the real world - in people's lives - and we use both digital and material tools to achieve meaningful results. 

“Invaluable. I highly recommend Heather to any businesses looking to greatly improve their marketing strategies and processes.”
— Shift Accessibility Contractors
“Heather Kelly is a seasoned and highly skilled communications specialist. For ten years, she worked with our team to establish and develop the brand identity of the Image Centre and promote our exhibitions and other programs here in Toronto and internationally—via traditional and digital media, as well as beneficial press partnerships, robust tourism marketing, and well-placed advertising. Heather’s a perceptive advisor, she’s really well connected, and she’s a total joy to work with. ”
— Paul Roth, Director, Image Centre at TMU
“When we identified the need for a new strategic communications plan and a major programmatic relaunch campaign, approaching Heather was the obvious choice. She delivers equally strong messages towards the public as well as to industry audiences in the cultural field. Especially, the ongoing consultancy and support she gave made all the difference. But most importantly, she is a sheer pleasure to work with, overflowing with creative energy.”
— Jutta Brendemühl, Goethe-Institut Toronto
“Heather’s marketing prowess is nothing short of remarkable. Her strategic acumen, honed through years of experience, has helped her craft captivating narratives that resonate deeply with arts lovers, leaving an indelible mark on their hearts and minds. As a mentor, she is a beacon of inspiration. She doesn’t just lead; she collaborates, listens, and empowers.”
— Akshay Kaushik, Performing Arts, The Royal Conservatory of Music