Current Clients & Projects
The Royal Conservatory presents a concert season of more than 90 world music, roots, classical, and jazz concerts, as well as the 21C Music Festival and many special projects, in three venues (Koerner Hall, Mazzoleni Concert Hall, and Temerty Theatre) and online at RoyalConservatory.Live. Koerner Hall is “magnificent in its acoustics, as much as in its design.” “The greatest venue in this city” – Toronto Star.
- Direct and oversee all public and audience communications for Koerner Hall and all concert presentations: concert hall launch and profile development, marketing strategies, social media strategies, media planning and buying, ticket buyer communication messaging, destination marketing, outreach communications, partnerships, tourism marketing, audience development, promotions, community engagement, guest experience crafting, copywriting, media sponsorships, budget management, staff management and team building.
Pending funding approval, AFC will launch new one-year emergency relief program for independent, self‐employed, gig workers, and part‐time workers in creative/artistic and production roles, in the live performance sector across Canada, who are experiencing financial hardship or setback due to Covid 19, with a special focus on workers in the sector who are not members of professional associations and unions and are often left out when it comes to assistance programs, especially 2SLGBTQIA+, BIPOC, and arts workers with disabilities. Funds will be available for basic needs such as emergency living expenses and purchase of necessary return-to-work items.
- HKC Marketing is creating and implementing a national outreach, marketing, and PR strategy to stimulate applications for the financial support from those who need it, through social media, digital advertising, arts organizations, employers/presenters, key super-connector people, and informal networks of performers and production people who share info within each community.
Virtual dance training, starting with ballet instruction, for pre-professional dancers, that will be offered online via a series of videos through a multi-tiered subscription model. The soft launch of the site will go live autumn 2022 and the full launch is planned for early 2023.
- HKC Marketing is developing a national marketing and sales strategy designed to establish Virtual Studio’s presence and position in the online dance instruction marketplace, create impact and enticement among targeted customers (subscribers) that results in subscriptions and revenue, and enhance JörgenDance and George Brown College brands, profile, and influence.
Ontario Culture Days produces Ontario Culture Guides and editorial content year-round, runs a Creatives in Residence program; steers a network of 300+ event organizers in Ontario and works with them to coordinate the annual province-wide Ontario Culture Days Festival, which takes place over 4 weeks in September and October.
- Created ONCD’s digital communications strategy; brand development strategy; cultural tourism strategy; developed an editorial calendar and social media content streams and systems; commission writers, campaign planning and implementation for the 2020 and 2021 Ontario Culture Days Festival, hiring and supervising staff, sponsor and funder relations, budget management, and more.
Winter/Spring 2022 Exhibitions:
Shirin Neshat: Land of Dreams
Jeffrey Gibson: I AM YOUR RELATIVE
Felix Gonzalez-Torres: Summer
March 10 – July 31, 2022
MOCA Toronto is motivated by the principle that museums and their programmes are culturally and socially beneficial to the diversity of the communities they serve. MOCA supports and promotes forward-thinking artistic experimentation and provides a community space for enrichment, discourse, collaboration and creativity. Working across all contemporary art forms, MOCA’s programmes empower local artists and engage the Toronto art scene while contributing to the international art community and scholarship.
- Oversee all of MOCA’s exhibition and museum marketing, including marketing campaign development and implementation: media planning and buying; media partnerships; local outreach and promotional activations; collateral production and distribution; design management; social media advertising management; advising/consulting; advising and collaborating with internal staff members; budget management
- Created and directed marketing for Greater Toronto Art 2021 (GTA21), on view September – December 2021.
Bloor St. Culture Corridor, Toronto’s most diverse arts and culture district, is a partnership between 22 non-profit culture organizations. Located on Bloor St. West (Bathurst to Yonge St.), the partner organizations offer libraries, professional museum experiences, films, art exhibitions, music concerts, culture talks, classes, education programs, and some of Toronto’s most accessible cultural diversity. Partners include: the Hot Docs Ted Rogers Cinema; Tafelmusik Baroque Orchestra and Chamber Choir; The Toronto Consort; A Different Booklist Cultural Centre; the Miles Nadal Jewish Community Centre; the Native Canadian Centre of Toronto; Alliance Française de Toronto; the Istituto Italiano di Cultura; the Bata Shoe Museum; The Royal Conservatory; the Royal Ontario Museum (ROM); the University of Toronto Faculty of Music; the Gardiner Museum; Japan Foundation Toronto, 918 Bathurst Centre; Museum of Estonians Abroad; The Music Gallery; Soundstreams; the Randolph Centre for the Arts; Women’s Art Association of Toronto, Thomas Fisher Rare Book Library, and the Toronto Reference Library.
- Consortium creation and development, organizational leadership, facilitating information sharing and collaboration.
Glass has an almost magical ability to transform the light and space around it. Exploring the possibilities of color and light with glass is a joyful obsession for artist/beadmaker Carol Ann Savage.
- Marketing strategy and plan, business identity, online store website creation, social media strategy, copywriting, online content creation and implementation.
TEMPO Fest is a new international music experience + industry meeting place that celebrates the vibrancy and vitality of the now sound of Italy. TEMPO festival and industry hub ignite creativity and open opportunities for artists, audiences and music professionals through a celebration of today’s Italian music.
- Launch and festival marketing strategy and plan, advising, copy writing and editing, marketing campaign management.
“Heather assisted my business in developing a detailed advertising and social media strategy. The work Heather completed both in preparing our package as well as researching and learning our unique industry was invaluable. Meeting with her via virtual calls, she was able to efficiently and effectively share the plan with us and ensure our understanding to implement. I highly recommend Heather to any businesses looking to greatly improve the marketing strategies and processes.”
– Griffin Simony, Shift Accessibility Contractors
Heather Kelly is a seasoned and highly skilled communications specialist. For ten years, she worked with our team to establish and develop the brand identity of the Ryerson Image Centre and promote our exhibitions and other programs here in Toronto and internationally—via traditional and digital media, as well as beneficial press partnerships, robust tourism marketing, and well-placed advertising. Heather’s a perceptive advisor, she’s really well connected, and she’s a total joy to work with. She is, without a doubt, one of the finest professionals I’ve worked with in my career.
– Paul Roth, Director, Ryerson Image Centre
Heather Kelly is a fantastic person to work with. She is quick to respond, always super positive, and full of both practical and creative ideas. Heather recently drafted an online presence inventory and a social media content strategy which were both impressive in their scope, clarity and concision. Over a short period of time she has become indispensable to me. She is always ready and fully capable to answer those nagging questions about how to best be visible before going on stage.
– Eve Egoyan
“When we identified the need for a new strategic communications plan and a major programmatic relaunch campaign, approaching Heather was the obvious choice. She delivers equally strong messages towards the public as well as to industry audiences in the cultural field. Especially, the ongoing consultancy and support she gave made all the difference. But most importantly, she is a sheer pleasure to work with, overflowing with creative energy.”
– Jutta Brendemühl, Goethe-Institut Toronto
“Her strategy read like a customized “how to run a successful campaign” hand book – it was brilliant! It was so well received by the Director and Heads of Department that it was sent to the Steering Committee in Geneva and became the AKM’s basis for our Marketing Department and future hires.”
– Pascale Wilmot, Aga Khan Museum
Heather Kelly is the best in her field, supported by years of experience.
– Ron Robert, Canadian Aboriginal Festival & Canadian Aboriginal Music Awards
Heather Kelly fulfilled all of the goals. She clearly achieved the messaging and positioning objectives, delivered a total marketing value of more than 2.5 times the original budget, and generated media value worth millions of dollars.
– Doina Popescu, Ryerson Image Centre, Ryerson University
Heather is always very positive, professional and creative and she continually demonstrates great leadership and strategic marketing skills.
– Warren Salmon, First Fridays
Heather completes projects on time and on budget and achieves the desired results. She is innovative, industry-savvy, works well independently and as part of a team and is as generous with her time as she is with her outgoing personality.
– Bruce Hutchinson, Harbourfront Centre
Heather’s strategy proved effective in garnering international attention.
– Stephen Bulger